Archive for May, 2009

Posted on May 1, 2009 - by Kelly Verge

Swine Flu Marketing – “That’s Just Sick!”

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Due to the rapid spread of stories about the Swine Flu pandemic, more people have begun to market to this niche. That’s not surprising at all.

The thing that I find most unusual is the indignation I’ve seen from people on Internet Marketing forums.

They say things like “I can’t believe he’s trying to take advantage of the situation,” or “that’s really tasteless,” or other comments indicating that they think this “behavior” is really low and despicable.

Here’s the thing:

We’re marketers. We find people with a want or need and we fill it. Period.

Anyone who’s using a different formula will likely never succeed (pet rocks are the exception).

If someone was making claims that Product X cures or prevents Swine Flu, sure. That’s just wrong. But the targets of these attacks are giving visitors real, helpful information about the flu then presenting an offer for a product that helps them in some way.

Consider the other health-related niches. What makes the Swine Flu any different than the rest?

If someone had a blog about heart disease then offered an ebook explaining natural ways to lower cholesterol would he be vilified? Of course not.

Get off your high horse.

Please let me know if you think I’m wrong (or right).