Archive for the ‘Conversion’ Category
Posted on January 1, 2009 - by Kelly Verge
81% of Online Shoppers Read Reviews Before Buying
If you’re not using review sites, you might be missing the boat.
Nielsen released some new poll results showing that 81% of online shoppers read reviews before making a purchase.
This explains why review sites are so powerful and work so well.
New internet marketers often have a difficult time figuring out how to do a credible product review. They often sound like an extended sales pitch rather than an objective review. Obviously there are several different styles of reviews, and you’ll have to decide which style fits your needs and your market.
I prefer to use a “reporter” style of review. This way, even if I don’t love the product, I can be honest about it which lends credibility to my other reviews.
If you’d like to give review sites a try, but don’t know where to start, take a look at Chris Rempel’s Conduit Method. He details a type of review site that performs very, very well. Not only do they boast great conversions, Conduit sites also naturally drive long-tail organic traffic.
For those who struggle with HTML or CSS/Wordpress Template design, Chris also offers a set of website templates, including a Wordpress theme that work perfectly with his Conduit Method.
If you’ve been having less-than-great result with your niche sites, follow Nielsen’s advice and try review sites. 81% of your customers think you should.
Posted on August 15, 2008 - by Kelly Verge
A Pretty Woman Shows Why Testing is Critical
A bank in South Africa was doing some pretty extensive testing on a direct-mail campaign. They tested different offers (interest rates) as well as testing other things such as images within the ads.
They found that placing a picture of an attractive woman had nearly the same effect with men as lowering the interest rate by 5%! There was no change with women.
This means that it’s worth testing response both with and without a picture of a pretty face. You won’t know until you test.
Here’s the full article: Neuromarketing - A Pretty Woman Beats a Good Loan Deal
