Posted on August 16, 2008 - by Kelly Verge

Use Google to Beat Google

It’s all about authority.

The goal is to find a site that Google views as an authority and then have that site share some of that authority through back links. Of course, the context of the link has weight, too, but the authority of the site has a great deal of importance.

Last night I found a resource that helps speed up the search for sources of back links - specifically links from gov and edu pages. Since Google considers these pages significant when it comes to establishing authority, any help along these lines is really beneficial.

The resource is a cheat sheet with many different search engine queries. If you plug away for just a little while using different combinations, you’re bound to find a source of an incoming link.

Here’s a link to the download page…