Comments on: Swine Flu Marketing – “That’s Just Sick!”

By: Steve

Steve — Sat, 12 Feb 2011 14:48:24 +0000

I agree with your point of view but I feel that to effectively market products for any kind of flu, there should be a landing page with scientific facts backing it up Kind Regards

By: Kevin Frueh

Kevin Frueh — Thu, 04 Feb 2010 15:28:30 +0000

“We’re marketers. We find people with a want or need and we fill it. Period.”

I like your point of view, man.

Added this phrase to my favorite quotations list.

By: Michael

Michael — Tue, 30 Jun 2009 05:04:14 +0000

Hi Kelly,

I agree wholeheartedly too.

It’s no different from having a site for any other illness in the human condition, as long as it’s providing useful info and not making false or misleading claims.

Keep up the good work.

Michael

By: Alex

Alex — Mon, 11 May 2009 16:52:21 +0000

I hate when people try to take the “high ground” and act morally outraged about swine flu. Especially since it’s such a minor disease.

Swine Flu was just a big fad, and people are already forgetting about it.

By: Kim

Kim — Fri, 08 May 2009 11:57:54 +0000

I couldn’t agree more. A successful marketer will spot an opportunity wherever one exists.

As always, as long as there are no false claims, take it and run. If people are willing to pay for info, sell it to them!

By: Melanie

Melanie — Wed, 06 May 2009 17:45:29 +0000

I totally agree. As long as they’re not presenting inaccurate or overly-sensationalized claims for a cure or protection, there’s nothing wrong with presenting information to people who are asking for it.

By: Aisling

Aisling — Sat, 02 May 2009 18:59:29 +0000

I agree, too. If we can provide people with useful information and genuinely helpful products, I consider that a service!

Media hype brings with it a sense of fear and powerlessness. Some media outlets are exploiting the public far more than most Internet marketers will.

I see nothing wrong with helping people with information (e.g., the 1918 deaths “flu” deaths were probably from strep) and products (that build health and resistance to infections and viruses).

Restoring a sense of empowerment — and reducing hysteria — are commendable, whether it’s done as a public service, a business, or both.

By: Sean@US Medical Supplies

Sean@US Medical Supplies — Fri, 01 May 2009 18:54:25 +0000

I agree. As long as you’re not making false claims, using recent, topical (and therefore, popular) search phrases to reach your audience is recommended.

By: Scottdot

Scottdot — Fri, 01 May 2009 18:10:05 +0000

One of my clients is writing an article on “things to worry about instead of swine flu” and while I think it’s a great idea, I want him to be careful with the overall tone of the article. I’m not worried about it, I know he’s not, but people are dying and getting ill. Still, I like and agree with your vantage point.