Posts Tagged ‘Conversion Testing’

Posted on March 30, 2009 - by Kelly Verge

Conduit Method Review Sites Battle it Out

I’ve been continuing work on a couple of Conduit sites that have been showing promising conversions. They’re both doing very well so far so I’m doing a side-by-side test of a couple of different tactics to drive more traffic to them.

Conduit Method sites are a specific type of review site based on individual product reviews on a group of products surrounding a niche. Conduit sites tend to work extremely well for products outside of the “make money online” niche. To see specifics and an example, check out Chris Rempel’s Conduit Method as well as his package of conduit-style templates/theme.

By their nature, Conduit Method sites pull in long-tail traffic very well. The more content (review pages) you have, the more long-tail results you’ll pull from. So for one of my sites I have been focusing on adding content (review pages) first. After I add a bit more content I’ll see how the traffic pans out.

So far I am finding that as I add content, the traffic for the site increases incrementally. Given the nature of these pages, I would expect that to be the case. All I’ve done for promotion on these pages is distribute the RSS feed when the site was created and throw out a few social bookmarks using SENuke each time I add a page. The bookmarking doesn’t seem to help the pagerank or SERP position for these pages, but it always helps get them indexed – usually within minutes.

For my other site (kind of a twin of the first site in a slightly different niche), I’ve only created 5 pages/reviews, and I’m focusing on a backlink campaign using the Triple Threat System as each new page is created. I’m finding that the traffic growth happens much faster working in this order. I create the review which is added to the site’s RSS feed as soon as it’s posted. Next I do a round of social bookmarking with SENuke. Finally I set up a Triple Threat module.

Eventually, assuming the Conduit site is built around a niche with plenty of products to review, a site promoted in this manner can’t help but becoming a sort of authority review site.

The best news about my testing is that the conversions are holding steady across both niches. This formula just works.

I’m a strong believer that review sites are the easiest way to succeed as a new affiliate marketer, and that Conduit sites are among the best styles of review sites.

What have your experiences been with review-style sites?

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Posted on August 15, 2008 - by Kelly Verge

A Pretty Woman Shows Why Testing is Critical

A bank in South Africa was doing some pretty extensive testing on a direct-mail campaign. They tested different offers (interest rates) as well as testing other things such as images within the ads.

They found that placing a picture of an attractive woman had nearly the same effect with men as lowering the interest rate by 5%! There was no change with women.

This means that it’s worth testing response both with and without a picture of a pretty face. You won’t know until you test.

Here’s the full article: Neuromarketing – A Pretty Woman Beats a Good Loan Deal

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