Posts Tagged ‘Review Site’
Posted on March 10, 2009 - by Kelly Verge
Review Sites Revisted
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I keep getting asked questions about review sites.
I don’t mind answering because I believe that they are a great tool for affiliate marketers.
Review sites make it easy for visitors to make a buying decision. Done right, the site provides honest unbiased information that the visitor can use to decide which product to buy.
These sites also help pull in traffic from the search engines via long-tail keywords. If your review is detailed and comprehensive, you’ll often be ranked for many phrases that you’ve never considered.
The most common question I get is where to find examples or themes or templates for doing clean and professional review sites. These questions usually come from people who have tried to tweak free themes or templates to turn them into what would be needed for a review site.
I know that I’ve been a big proponent of Conduit sites (because they work), but for those who want a more traditional review site, I’ve found another resource.
The Review Site Store offers a very inexpensive ($15 each) selection of pre-built review sites. Each site is pre-filled with content and reviews so that you could just drop in your affiliate link, upload the site, then start building backlinks.
To me, however, the real value of these sites is that you could easily swap out the header graphics and drop in reviews for any products you’re promoting.
The sites are very professional looking and present a clean streamlined look to your visitors. These are important things when you’re trying to get your visitors to take action – limit their options and make the actions easy to find.
$15 is dirt cheap for a template of this caliber, and considering that the sites come with content, it’s a real no-brainer.
Even if you’re capable of designing a site from the ground up, I recommend taking a look at the layouts he uses for inspiration.
Again, here’s the link: http://reviewsitestore.com
Let me know your thoughts!
Posted on January 1, 2009 - by Kelly Verge
81% of Online Shoppers Read Reviews Before Buying
If you’re not using review sites, you might be missing the boat.
Nielsen released some new poll results showing that 81% of online shoppers read reviews before making a purchase.
This explains why review sites are so powerful and work so well.
New internet marketers often have a difficult time figuring out how to do a credible product review. They often sound like an extended sales pitch rather than an objective review. Obviously there are several different styles of reviews, and you’ll have to decide which style fits your needs and your market.
I prefer to use a “reporter” style of review. This way, even if I don’t love the product, I can be honest about it which lends credibility to my other reviews.
If you’d like to give review sites a try, but don’t know where to start, take a look at Chris Rempel’s Conduit Method. He details a type of review site that performs very, very well. Not only do they boast great conversions, Conduit sites also naturally drive long-tail organic traffic.
For those who struggle with HTML or CSS/Wordpress Template design, Chris also offers a set of website templates, including a WordPress theme that work perfectly with his Conduit Method.
If you’ve been having less-than-great result with your niche sites, follow Nielsen’s advice and try review sites. 81% of your customers think you should.
